Did you know that up to 60% of all online searches are now performed on mobile devices? What you need is a responsive website that automatically optimizes your content for the user and provides a positive experience for your customer.
Your website should be a lead generating machine that provides you with a steady stream of business. Once you capture leads, you then have the opportunity to engage with prospects and build long lasting and sustainable relationships. Websites are just another marketing tool that allows you to interact and engage with your market.
YES!! Contrary to belief you do judge a book by the cover. It is the cover of the book that makes someone pick it up. If you are a looking to write a book you need to spend the majority of time on the cover. Because if someone does not pick up the book, they are not going to buy it! Your wisest marketing move is to invest now in a great cover that makes people notice and desire your book, cutting corners equals lost profits.
Market research (prior to designing) ensures your cover fits within its book category while setting you apart from your competitors. With over 200 titles to date, 1 NY Times Bestseller and 5 Amazon Bestsellers, we know what works.
That's right, in a typical retail environment 3 seconds is all you have to capture your audience's attention. If your product doesn't speak clearly to its' audience and differentiate itself from the competitors, it could mean thousands in lost sales - or worse. Successful packaging can help you speak to your customer…and get you the sale!
Most people underestimate the power visuals play in marketing. But what do you do when you are at the grocery store? You scan the aisles looking for familiar items, occasionally picking up something new that catches your eye. The importance of design in product packaging is undeniable.
People recognize you by your logo. It is a sign of trust and integrity - make sure it tells them the right story. A successful logo which is used consistently is key to establishing trust.
Creating a good logo needs professional expertise. Don't try to design it yourself, unless you happen to be a graphic designer with a good understanding of marketing. Creating a standout logo is more difficult than it appears. Keep it simple, memorable and consistent.
Advertising is an incredibly powerful instrument which can make or break a business. If done right, advertising makes all the difference and literally sets you apart and places you on the very top in your type of business.
The heart of your business success lies in its marketing. A successful marketing program has a healthy mix of different forms of marketing such as website development, public relations, print and broadcast advertising, trade shows and other special events.
Have you ever picked up something at the checkout, or something on a promotional display stand? Then you have been hooked by POS (Point of Sale) Design before, it works. A POS display is the physical interaction of your customer with your brand, and it needs to engage them.
Catching the eye of the customer in extremely busy marketplaces is the key to effective packaging and point of sale materials. Great packaging design must appeal to customers at two levels;